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Welcome To Paul Burton Consulting

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ABOUT US

Paul Burton - Founder

Hey there! I’m Paul Burton, the brains (and laughs) behind Paul Burton Consulting. With extensive cross sector experience, I've seen a lot, from navigating corporate mazes to mastering coffee machine technology.

 

I’m all about rolling up my sleeves to help businesses grow, whether it’s established organisations, SMEs or budding entrepreneurs with big dreams. I blend my expertise with a healthy dose of common sense (and maybe a dad joke or two).

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When I’m not diving into sales development or business strategy, you’ll probably find me exploring the great outdoors along the amazing North East coastline. I believe in continuous improvement, fresh ideas, and helping businesses of all sizes thrive, so if you’re after modern day leadership and sales agility, served with a sense of humour, then let’s chat.

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​​​Your Partner in Driving Exceptional Growth

We provide tailored support for businesses by deeply understanding their unique needs, challenges, and pain points. Our customised sales solutions are crafted to drive sustainable growth and ensure long term success. With over 20 years of senior leadership experience across various diverse sectors, we bring a broad strategic bandwidth and results oriented approach to every engagement.

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Why Choose Us?

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  • Deep Business Insight: We take the time to understand your business, market dynamics, and specific challenges to craft tailored solutions.

  • Proven Track Record: Extensive experience driving sales growth and stakeholder value at industry leaders like Formica and Brakes.

  • Bespoke Sales Consultancy: Strategic, personalised sales advice that addresses pain points and unlocks new market opportunities.

  • Interim Sales Leadership: Flexible appointments to lead change, energise teams, and improve performance during pivotal transitions.

  • High Impact Training & Coaching: Tailored sales training programs designed to strengthen teams and deliver measurable, lasting results.

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Mission: Empowering Leadership, Driving Results

Our mission is simple. We empower teams to achieve more and drive results that matter. In today’s competitive landscape, success isn’t just about leadership, it’s about elevating your value proposition, inspiring high performance, and building a culture that thrives.

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We work closely with organisations to transform sales teams, unlocking their potential and sharpening their strategic edge. By tailoring solutions to your business needs and being data focussed, we help you build a stronger, more competitive offering in the market.

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What We Deliver:

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  • Elevated Propositions: Position your business for success by refining what sets you apart and delivering unmatched market relevance.

  • Leadership Transformation: Empower your team with forward thinking leadership and data driven insights that inspires growth.

  • Expertise: With deep knowledge across sectors, we provide tailored strategies that align with your industry’s demands.

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OUR SERVICES

Consulting & Interim Positions

We provide agile, high impact leadership solutions for temporary or transitional roles, ensuring seamless integration and delivering immediate results across various functions and sectors. As a valuable consulting asset, we help businesses achieve sustainable growth while navigating change and uncertainty.

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Commercial Strategies

We provide support and challenge to help you develop and implement robust commercial strategies tailored to your business goals. This approach drives market penetration, revenue growth, and competitive advantage across your external partner base.

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Channels to Market Enhancement

We help you refine your go to market strategy by improving channel effectiveness, identifying new market opportunities, and establishing strategic partnerships to maximise reach and profitability.

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Sales Disciplines for Market and Wallet Growth

We implement advanced sales techniques and strategies to help you increase both Share of Market (SOM) and Share of Wallet (SOW). This includes optimising pipeline management, enhancing sales enablement, and utilising performance metrics to drive overall sales effectiveness.

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​ Coaching Programmes

We provide tailored coaching and development programmes designed to enhance selling and negotiation skills by leveraging both Emotional Intelligence (EQ) and Intelligence Quotient (IQ). Our approach aims to strengthen team dynamics and elevate both individual and organisational performance.

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Sales Development and Transition

We support sales professionals in enhancing their skills and reflecting on their leadership journeys. We guide them in understanding their leadership styles, developing visionary thinking, and integrating coaching into their approach. This reflective process allows both personal growth and contributes to the overall success of their teams and organisations

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OUR SERVICES

How We Can Support You in
Key Areas for Success

Sales Coaching conversations in English_

Advanced Sales Coaching 

Transforming Sales Teams into High Performing Champions

 

  • Specialising in personalised coaching, strategic training, and innovative sales techniques

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  • Focused on measurable results, fostering self-awareness, and improving communication

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  • Empowering better decision-making for stronger individual and team performance

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  • Tailored solutions to boost sales performance, refine strategies, and enhance team dynamics

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  • Helping your business achieve sustainable growth and maintain a competitive edge

Market Growth Strategies

Superior CRM Management

Elevate Your Business with Specialised B2B and D2C Leadership

 

  • Bespoke training programmes for excelling in both B2B and D2C markets

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  • Expertise in enhancing sales processes, go-to-market strategies, and driving measurable growth

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  • Focus on agile leadership for smarter decision-making and strategic alignment

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  • Build solid sales frameworks and optimise your sales funnel using data-driven strategies

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  • Unlock new opportunities, boost revenue, and achieve success in a competitive market

Transform Your Pipeline Accuracy with Real Time Intelligence 

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  • Specialising in optimising CRM processes to enhance every customer interaction

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  • Creating personalised, seamless experiences that foster loyalty and drive repeat business

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  • Integrating multiple perspectives to address uncertainties and build effective influence cycles

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  • Optimising pipeline bandwidth and conversion through in-depth analysis and customised strategies

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  • Leveraging CRM data for actionable insights to improve communication and sales processes

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Specialising in SMEs and Startups

At Paul Burton Consulting we are passionate about helping small and medium sized enterprises and start-ups unlock their full potential. If you’re looking to accelerate getting your products to market, we have over significant experience in delivering tailored development programmes that drive meaningful results. Whether you’re refining your sales and route to market strategies or building high performing teams, our goal is to partner with you for sustainable growth and a competitive edge.

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For Start-ups:

 

  • Establish a Strong Foundation: Craft compelling market propositions that resonate with your target audience.

  • Forge Strategic Alliances: Build partnerships that accelerate your business development and expand your reach.

  • Navigate Early Challenges: Receive expert guidance to overcome initial hurdles and foster innovation.

  • Develop Effective Leadership: Equip your leadership team with the skills necessary to drive growth and inspire your workforce.

 

For SMEs:

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  • Refine Sales Operations: Optimise processes to enhance efficiency and productivity for long term success.

  • Scale with Confidence: Implement strategies that support sustainable growth and profitability.

  • Flexible, Hands-On Support: Benefit from interim appointments and strategic consultancy tailored to your specific needs.

  • Leverage Data-Driven Insights: Utilise analytics to make informed decisions and seize new opportunities.

TESTIMONIALS

TESTIMONIALS

★★★★★

“Bringing Paul in as Interim Director of Customer Experience has been transformative for our business. His deep expertise, combined with a candid yet supportive approach, modernised our sales and negotiation techniques. Paul sharpened the team's awareness of emotional intelligence, not only in customer interactions but also internally, building stronger communication across the board. Our team has developed invaluable skills, completely reshaping how we engage with customers, articulate our value propositions, and approach deals. We look forward to working with Paul again and highly recommend his services to any business seeking to elevate their commercial performance and strategic outlook”.

Paul Carr | Managing Director | Centiam Ltd

Ready to Achieve Exceptional Growth using our Headline Funnel Approach?   

Then Let’s Connect Today

​      In Short: 

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  • ​We deliver transformative results tailored to your unique needs.

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  • We are committed to driving lasting success for your business. ​​

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​​To schedule a free 121 session then simply click the "Start" button

LET'S CONNECT

CONTACT US

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